Startup Nebula Snacks is reaching for the stars by leveraging the power of packaging to attract health-conscious consumers including vegans and diabetics.
Through the magic of digital printing, every bar wrapper is different, a theme the brand doubled down on by making every bar different, too.
The unusual name originates from the brand’s mission to “create and promote snacks made with better-for-you ingredients with ‘out-of-this-world delicious’ taste,” says David Jacobowitz, co-founder.
Nebula Snacks launched online on Thanksgiving 2021 with a commitment to natural and sustainable products — the bars are free of added sugars or animal by-products and centered on natural vegan recipes — and sustainable packaging.
That appears on the back of the wrapper. Other on-wrapper callouts: Sugar-Free Planet, Plant-Based Planet, Sustainable Packaging Planet, and OU Kosher Certification
Supplied by AccuFlex Packaging, the snack wrappers are made of REE34WSUP from S-One‘s ReEarth line. It’s a prelaminated structure composed of a Futamura-supplied cellophane print layer and a proprietary bio-sealant layer.
While the current films are not certified by the Biodegradable Products Institute, Nebula Snacks’ next product run will include a closely related BPI-certified compostable film from S-One, REE34MSUP, that’s replacing the “W”-grade version.
Accuflex tells us that the wrapper provides a minimum one-year shelf-life, though brands using the material are encouraged to conduct tests to determine the “Best By” date. It explains that “materials stored in a temperature and humidity-controlled environment are likely to see an extension of that one year.”
Nebula Snacks set a two-year shelf life, Jacobowitz says. “Best By dating is listed on our eCommerce shipping box rather than the wrappers because our bars are sold exclusively online at the moment.”