Since entering the world of flexible packaging we’ve learned many noteworthy “Do’s and Don’ts” with packaging design. Most of these have been added to our Artwork guidelines
. Over the next few months, we are going to break down these guidelines, what they mean, and why
it’s important for you as a designer. In this post, we’ll be digging into the importance of consistent art across the fold line.
What does this mean exactly? Within the pouch converting process, there is a margin of variability with the location of the folded edge. This is important because it may influence your design approach on your next packaging project.